Capture The Cube

An annual interactive, multimedia promotion for FirstBank in the form of a treasure hunt! 100 orange cubes were hidden at Copper Mountain for skiers and snowboarders to discover and redeem for a free pair of skis or a snowboard. A representative map of Copper Mountain ski resort was broken down in square grids and uploaded on @CaptureTheCube Instagram account. Users clicked on images to see details, hidden characters, and clues.

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