The Skywalker Saga

Step into the epic world of LEGO® Star Wars™ like never before with our innovative campaign, powered by Amazon's advertising canvas. From captivating box ads to a custom landing page, we brought the galaxy far, far away to life in stunning detail. Our campaign offered fans an exclusive opportunity to pre-order the latest video game while unlocking access to exclusive digital art, making every purchase an adventure. But the excitement didn't stop there – our on-box ads featured a special collector's touch with a cut-out flap, transforming into a coveted art piece for fans to cherish. With this campaign, we didn't just advertise – we transported fans into the heart of the LEGO® Star Wars™ universe.

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Epic imagery of Lego minifigures representing Darth Vader, Luke Skywalker, BB-8, Finn, Rey, Chewbacca, and Kylo Ren.—Michael Allen Nesmith™
Classic yellow scrolling text introduction seen in Star Wars movies: "The galaxy is yours. Immerse yourself in the Star Wars Universe like never before with the brand-new Lego video game, Lego Star Wars: The Skywalker Saga.—Michael Allen Nesmith™
Visual of two Amazon delivery boxes with Star Wars: The Skywalker Saga advertising on them. One box is taped shut while the other is open.—Michael Allen Nesmith™
Visual of Death Star built in Lego pieces with few Lego spaceships flying around it and firing lasers at each other.—Michael Allen Nesmith™
Lego Minifigure of Rey holding a yellow lightsaber—Michael Allen Nesmith™
Second visual of two Amazon delivery boxes with Star Wars: The Skywalker Saga advertising on them. One box is taped shut while the other is open.—Michael Allen Nesmith™
A Lego minifigure of Luke Skywalker with a serious face and holding a glowing green lightsaber.Visual of two Amazon delivery boxes with Star Wars: The Skywalker Saga advertising on them. One box is taped shut while the other is open.—Michael Allen Ne
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