Animal Crossing:
New Horizons

In addition to new ad spaces, Amazon offered unique metrics and data in order to help Nintendo gain insight on their customer base, and inform strategy in a way never seen before. The campaign focused on a new medium: Prime Now Bags. These were sent to customers’ homes, bringing an interactive experience with Animal Crossing: New Horizons directly to the consumer and driving traffic to Nintendo’s landing page on Amazon.

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35th Anniversary

Amazon Gaming Guide